Play the content. Farm support. Own the Feed.
The Feed is a 30 minute, competitive card game, that models the tactics and incentives for sharing information on social media. Co-developed by researcher Scott DeJong and high-school teacher Shawn Lee, the game models how content spreads across social media platforms and has players write their own story.
Partnered with 5 lesson plans and based on research, the game asks players to play with a media environment to learn about it. It shows the system, letting players connect what happens in the game to their own lives.
The Feed creates room to discuss the tactics of media manipulation, power of platforms, the actors on social media, the role of content, and the power of visibility. While made with educators, the game has been used with families, libraries, community centres, and even journalists!
Take on a character, learn new tactics, accumulate followers, and control the feed!
Made in collaboration with teachers and researchers to model how social media works.
GO VIRAL AT ANY COST!
How social media platforms shape content.
Players are driven to share content to the interest of a community...
Players are driven to share content to the interest of a community.
Earning likes and followers represents this motivation.
How users are encouraged to participate.
How content is weaponized for particular goals.
Content types ask players to frame their gameplay to their goals.
The various actors involved in information manipulation.
The characters of the game have specific tactics modeling how they work in real life.
The various tactics used to manipulate audiences.
Player actions are all based on manipulation tactics.
Build your media literacy, one move at a time.
WHAT IT TEACHES:
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